140 Karakterde Dijital Kasım

140 Karakter isimli bu bölümde her ay öne çıkan teknoloji baÅŸlıklarını “140 Karakter”lik lokmalar ÅŸeklinde paylaşıyoruz.

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Analytics’te belki de en çok aranan özelliklerden biri daha geliyor: Cost Analysis http://analytics.blogspot.ie/2012/10/return-on-investment-analysis-for-all.html

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Parfüm/kozmetik ‘retail’ kategorisi Türkiye’de son 1 yılda 61% büyümüş.

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Dijital ölçümlemeyi sevenler. Attribution Playbook’u hala incelemediniz mi? http://services.google.com/fh/files/misc/attribution_playbook.pdf

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Data eÅŸliÄŸinde sunum yapanların ve datadan hikaye yazanların okuması gereken çok deÄŸerli bir yazı. Avinash’dan: http://www.kaushik.net/avinash/analytics-tips-complex-data-simple-logical-stories/

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Google Transparency Report: Türkiye, içerik kaldırma taleplerinde zirve yapmış. İncelemenizi öneririm. http://www.google.com/transparencyreport/removals/government/TR/?metric=requests&by=reason

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Holiday Consumer Intentions 2012 araştırmasına göre yeni yıl dönemi tablet ve e-kitap okuyucuların satışı zıplayacak: https://docs.google.com/gview?url=http://www.thinkwithgoogle.com/insights/uploads/940933.pdf&chrome=true

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Attribution Modeling ve Analytics webinarına katılamayanlar tekrarını izleyebilirler:

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Türkiye’de Eylül ayında 19 milyondan fazla kiÅŸi ‘retail’ sitelerini ziyaret etmiÅŸ. (comScore)

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Sunumlar için screenshot almalık bir sosyal medya kullanım örneği. https://www.facebook.com/turkishairlines/posts/10151266263947760

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Güzel bir inceleme: Android İçin En İyi Google Analytics Uygulamaları http://blog.tamindir.com/android-icin-en-iyi-google-analytics-uygulamalari/

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Good news! Analytics – AdSense linking process is improved. http://adsense.blogspot.ie/2012/11/uncover-trends-and-adsense-insights.html

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Great news: Google Analytics now allows users to import their cost data from any digital source (public beta) http://analytics.blogspot.ie/2012/10/return-on-investment-analysis-for-all.html

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Mobile shopping with Google Wallet much easier now: http://googlecommerce.blogspot.ie/2012/11/save-time-when-purchasing-things-on_1.html

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The power of simplicity in messaging. A social responsibility campaign from Volkswagen.

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Very nice visualization of three device ecosystem – desktop, smartphone, tablet: http://seewhy.com/wp-content/uploads/large-device-purposes.png

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Instagram announced profiles on the web! http://blog.instagram.com/post/35068144047/announcing-instagram-profiles-on-the-web

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Enhanced Link Attribution özelliÄŸi Analytics’e geldi, artık sayfa içi Analytics raporları daha anlamlı: http://support.google.com/analytics/bin/answer.py?hl=tr&hlrm=en&answer=2558867

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Great article by @avinash about data visualization. A must-read for data people and presenters. http://www.kaushik.net/avinash/analytics-tips-complex-data-simple-logical-stories/

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Google introduced a new addition to the Chromebook family: the new Acer C7 Chromebook for $199 http://googleblog.blogspot.ie/2012/11/the-new-acer-chromebook.html

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51% of shoppers research online and then visit the store to purchase, while 17% visit a store first and then purchase online.

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Some governments want to increase censorship and regulate the web. Tell them you support a free and open web. https://www.google.com/takeaction/ 

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Interesting insights fom BI on Black Friday online sales. http://www.businessinsider.com/black-friday-online-sales-from-twitter-referrals-2012-11?0=sai

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Now with Drive, you can insert files up to 10GB as an attachment in Gmail. http://gmailblog.blogspot.ie/2012/11/gmail-and-drive-new-way-to-send-files.html

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Are you a “data driven” company? This report says “no”, not yet: http://www.emarketer.com/Article.aspx?R=1009509

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Nice extension to copy & paste goals & filters between different Analytics profies: https://chrome.google.com/webstore/detail/ga-copy-and-paste/imgngfbfofnhpgdhoejahgpggoclgcom