140 Karakterde Dijital Nisan

140 Karakter isimli bu bölümde her ay öne çıkan teknoloji başlıklarını “140 Karakter”lik lokmalar şeklinde paylaşıyoruz.

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O degil de en guzel 1 Nisan Google Maps’ten http://goo.gl/pB4gm 

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Harika yazmış: Using the Google Analytics Trackbacks Feature to Create a Content Strategy http://dannybrown.me/2013/03/27/using-the-new-trackbacks-feature-on-google-analytics-to-create-a-content-strategy

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Krizleri sosyal medya değil, firmalar yaratır. Danny Brown’dan harika bir yazı daha: http://dannybrown.me/2013/04/09/social-media-doesnt-create-a-crisis-companies-do/

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Ölçümleme yazılarına devam: Hala sayfa gösterimlerini sayanlara gelsin. | Web Analitiği http://www.webanalitigi.com/aksiyon-odakli-web-olcumlemesi/

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Google Transparency Report: Türkiye yine zirveye oynuyor. http://www.google.com/transparencyreport/removals/government/countries/?t=table

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Yılın en iyi rapor araçlarından biri: Müşterinin Satın Alma Yolculuğu. Mutlaka kurcalayın: http://www.google.com/think/tools/customer-journey-to-online-purchase.html?utm_medium=post_042513&utm_source=blog&utm_campaign=cust_journ

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Hangi renk daha fazla donusum sagliyor? http://blog.kissmetrics.com/how-colors-affect-conversions/

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You can literally measure anything with Google Analytics: How to hack Universal Analytics:

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Tell Google what you want done with your digital assets when you die. http://googlepublicpolicy.blogspot.ie/2013/04/plan-your-digital-afterlife-with.html?m=1

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A Day With Glass: First Impressions Of The Early Days Of Google’s Latest Moonshot http://techcrunch.com/2013/04/17/a-day-with-glass-first-impressions-of-the-early-days-of-googles-latest-moonshot/

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Finally arrived. Now I know how to spend this weekend…

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Last year “online” accounted for 1.9% of all advertising spend, versus 63% for TV. http://www.thedrum.com/news/2013/04/18/television-s-share-global-ad-spend-rises-63-2012

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Measure twice, cut once.

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Universal Analytics: Benefits of Integrating Call Tracking: http://goo.gl/VlhRt 

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Success depends on your ability to fail, and iterate quickly using data.